UKZN Academics and Students Contribute to New Book

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UKZN academics and students contributed significantly to a new book titled: Incorporating Business Models and Strategies into Social Entrepreneurship, which seeks to provide solutions to social problems through redefining the goals of today’s enterprises and enhancing growth potential and change in every community.

The book, published by IG Global, was edited by School of Management, Information Technology and Governance academic, Dr Ziska Fields, and 10 of the 16 chapters were written by UKZN academics and PhD students.

The research-based chapters cover topics such as corporate social responsibility, legal empowerment, marketing ventures, millennium development goals, social economy, social value, sustainable livelihood and unemployment.

Fields’ chapter titled: “Using Creativity and Social Innovation to create Social Value and Change”, explains how societies need to explore social innovation as an answer to social problems and not only look to the government for solutions.

‘The chapter explains that social innovation is needed to seek new answers to social problems by identifying and delivering new services that improve the quality of life of individuals and communities, said Fields. ‘The main aim of this chapter is to create awareness of social innovation as an emerging field and explain what social creativity and innovation are and identify the creative and innovative processes social entrepreneurs can use to generate possible solutions. Barriers and support for social innovation are also discussed.’

While many people might choose to relax a bit after managing a book project for 12 months, Fields is doing just the opposite as she has submitted a book proposal titled: Collective Creativity for Responsible and Sustainable Business Practice, which has been accepted by IG Global.

‘This book focuses on how collaborative creativity can be used to solve challenging problems to ensure that responsible and sustainable business practices are maintained,’ said Fields.

Thandiwe Jumo