Accounting and Business Science Students Showcase Entrepreneurial Prowess

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Second-year Accounting and first-year Bachelor of Business Science students recently demonstrated their entrepreneurial skills and creativity at the annual Integrated Business Studies (IBS) Business Proposal Presentation hosted by the School of Accounting, Economics, and Finance (SAEF).

The event, a highlight of the Bachelor of Commerce in Accounting and Bachelor of Business Science programmes, demonstrates the University’s commitment to experiential learning, which empowers students with practical skills and knowledge.

The IBS module is a cornerstone of these programmes designed to engage students deeply in business principles through hands-on projects. This year, four groups, namely Grab & Go, Mr Muscle, Safe SA, and The Comfort Kitchen, presented their creative concepts, with The Comfort Kitchen emerging as the winner. The Comfort Kitchen’s well-constructed financial plan particularly impressed the judges, demonstrating the team’s understanding of one of the most critical aspects of business success.

To test their business understanding, the groups were tasked with developing a concept and crafting a detailed proposal that addressed eight core business functions: top management, finance, information technology, marketing, human resources, research and development, corporate social responsibility, and operations management.

‘Through this project, students gained invaluable insights into the workings of a comprehensive business plan and the importance of each functional area in driving a successful enterprise.’

Mr Tanay Somaru, Bachelor of Commerce in Accounting student who served as chief executive officer for The Comfort Kitchen, expressed the pride he and his team felt after winning. ‘The opportunity to participate not only allowed us to showcase our vision for creating a comforting, homestyle eatery for students, but also validated the hard work and collaboration that went into bringing the concept to life,’ he said.

Ms Bhavna Ramdhini, Bachelor of Commerce in Accounting student and member of the winning team, shared her excitement. ‘The moment we heard our names called as the winners, it was truly an unforgettable experience - it felt like all the effort the team put in had come to life in that instant!’ she said.

Dr Michelle Hatch, module lecturer in the School, said the approach emphasises not only academic knowledge but also the skills needed to thrive in a dynamic business environment such as strategic thinking, practical application of business functions, and the confidence to present ideas effectively.

Words: Samukelisiwe Cele
Photograph: Supplied