UKZN Welcomes its Newest Social Media Ambassadors

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The University of KwaZulu-Natal (UKZN) recently celebrated the induction of its newest social media ambassadors, marking a significant milestone in the University’s commitment to amplifying the student voice.

This groundbreaking initiative, the first of its kind at UKZN, was the culmination of a four-month, rigorous search across all five campuses. The competition showcased students’ content creation prowess, ultimately identifying the most promising talents who will represent the University on its digital platforms.

For the next 12 months, these 15 ambassadors will play a pivotal role in shaping the University’s online narrative. Their primary mission: to create content that resonates with the student body, reflecting UKZN’s core values and aligning with the Strategic Plan 2023-2032. This plan emphasises excellence in teaching and learning, cutting-edge research, impactful societal engagement, an exceptional student experience, and strategic internationalisation.

The final 15 ambassadors selected from a pool of 38 candidates are: Mr Nathan Pillay, Ms Zibongele Bhengu, Ms Unathi Sibeko, Ms Siya Mjoli, Ms Minenhle Cele, Ms Amahle Ngcobo, Ms Tinotenda Maverudze, Ms Asande Mkhize, Ms Phumla Daniels, Ms Asanda Shezi, Mr Lungisani Mlambo, Mr Ntando Mthembu, Mr Mthobisi Cele, Ms Zamangwane Sangweni, and Mr Khethokuhle Sithole.

Reflecting on the importance of this initiative, Ms Normah Zondo, Executive Director of the Corporate Relations Division (CRD), emphasised that the ambassadors were introduced to fill a critical gap in the Division’s communication strategy - a genuine and relatable student voice. ‘Communication is not just about sharing information; it’s about storytelling. A compelling story can shape perceptions, influence attitudes, and inspire actions. At UKZN, our story is one of academic excellence, pioneering African scholarship, and fostering a community where inclusivity and transformation are our lived realities,’ she said.

Zondo encouraged the ambassadors to craft narratives that align with UKZN’s mission of nurturing some of the brightest minds and leading researchers in South Africa and beyond. She urged them to be innovative and intentional in their approach, ensuring that their content not only resonates with their peers but also upholds the University’s values and vision. ‘As ambassadors, you carry a great responsibility. You are now representatives of UKZN, and your conduct on social media must reflect the integrity and excellence that our Institution stands for. Lead by example, and let your actions embody the spirit of UKZN,’ Zondo advised.

CRD will work closely with the ambassadors, guiding them through the creative process to maintain the integrity of the UKZN brand while fostering creativity.

The event also included a collaborative brainstorming session where the ambassadors teamed up with the University’s social media team. Divided into groups, they tackled various social media case studies and presented their ideas to CRD management, offering a glimpse into the exciting journey ahead.

Echoing these sentiments, Mr Bhekani Dlamini, Communication Director for CRD, expressed his excitement about the initiative. ‘We are thrilled to have you as key partners in promoting our University brand on social media and other digital platforms. Your enthusiasm and commitment are vital in sharing the unique vibrancy and value that UKZN represents. Together, we will amplify our message and connect with all our stakeholders, including prospective students, alumni, and the broader University community,’ said Dlamini.

He added, ‘We are eager to witness the incredible impact you will make, and rest assured, we will support you every step of the way.’

Words: Hlengiwe Khwela

Photograph: Sethu Dlamini