Dr Anisha Ramsaroop (left) and Ms Tanisha Sulagan presented at the 8th International Conference on Business and Management Dynamics.School of Management, IT and Governance Academic and Student Present Paper on the Influence of Technology on Recruitment
Dr Anisha Ramsaroop, an academic within the School of Management, Information Technology and Governance, and Master of Commerce in Human Resource Management student, Ms Tanisha Sulagan, presented a paper titled: Assessing Employees’ Perceptions on the Influence of Technology on Recruitment in a Cape Town Engineering Company at the 8th International Conference on Business and Management Dynamics.
The conference was themed: Re-engineering Business Processes in the New Normal, with Business and Economic Development Post COVID-19 and Restructuring of the Global Economy being its sub-themes.
Ramsaroop and Sulagan’s paper highlighted that the Fourth Industrial Revolution (4IR) is rapidly changing the world of recruitment, hence companies not only have to stay on trend in today’s competitive market, but also need to integrate and keep up with the rise of technology in recruitment. The quantitative study assessed employees’ perceptions of the influence of technology on recruitment in a Cape Town engineering company with the aim of understanding the influence of technology on recruitment.
‘The results of this study revealed that there is a higher preference towards the use of technology in recruitment as opposed to traditional methods of recruitment,’ explained Ramsaroop.
She added that the findings also showed that while organisations use a technologically driven recruitment approach, traditional recruitment methods are not something of the past.
‘A self-developed research model in relation to the findings of the study has been proposed to help organisations, executives, human resource management professionals, and recruiters with strategies for a technologically enhanced recruitment process and to also understand the influence of technology on the recruitment process, thus adding a new contribution to the relationship between technology and recruitment.’
Words: Thandiwe Jumo
Photographs: Supplied